La Route des Grands Crus
Contemporary with the first paid holidays in 1936, the Route des Grands Crus invented wine tourism , a new way of traveling.
Created in 1937 by the Departmental Council of Côte-d'Or , it is the oldest wine route in France and the first to have paved the way for tourist discovery of a vineyard . It has, with the democratization of the car and leisure travel, acquired a reputation that has gone far beyond the French borders. Its route crosses 37 legendary villages and two towns, Dijon and Beaune , of immense heritage wealth .
Advantages skillfully put forward by the actors, professionals and politicians, of the interwar period. Revisiting the very old Burgundian wine-growing tradition dating back to the great medieval Benedictine and Cistercian abbeys , the winegrowers of the 1930s wanted to restore their profession to its nobility. In 1934, shaken by the crisis, they founded in Nuits-Saint-Georges , the Confrérie des Chevaliers du Tastevin .
Others will follow in the 1960s. From 1938, the Saint-Vincent Tournante which they organize every winter won the support of a new audience, attracted by the tourist route and its cultural vitality. Wine tourism was already taking shape.